There’s nothing that gets our team more passionate than working on a film that might save lives – and that’s exactly what Audience Communications (part of M&C Saatchi Group) asked us to do for Network Rail.
We needed an approach that the young target audience could identify with - something a bit different that was more likely to change their behaviour. We then used focus groups to test the concept, fine tuning the script to make sure it had maximum impact.
The result… An engaging journey through the social world of a group of teenagers, with a tragic and powerful outcome. The film has just been awarded a prestigious IVCA Clarion award.
If you're interested in producing social video to reach your audience and make an impact, please contact me on 0121 309 0340.
Mark Burgess Managing Director
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