Fish and ponds November 28, 2016

If you spend hundreds of thousands, or even millions on branded content every year, you should be using a big marketing agency, right?

Viral video ... on the radio November 25, 2016

As a multi award-winning expert in viral and social video, our Creative Director Simon Crofts is often called upon by the media to comment on high-profile video campaigns. Today, it was the turn of BBC Radio Humberside, who were responding to a recent award-winning digital marketing campaign by Beverly Racecourse.

Internal Communications for breakfast November 21, 2016

Last week we were delighted to host our final breakfast meeting of the year in conjunction with Communicate Magazine, and our friends at Buto. The theme of the discussion was video within Internal Communications, and attendees from some major brands joined us at The Anthologist in London,  including M&S, Tata Steel, BBC News, Coca-Cola European Partners and O2 to name a few.

What is a ‘video strategy,' and why do I need one? October 31, 2016

It’s often useful to start with a tale about ‘the olden days’… You or your team decided to launch a marketing campaign, you agreed on the messaging, and either you or an agency came up with some creative ideas for a video which you conveyed to a ‘video production company’. The video went out – perhaps online, or even DVD if we’re going back further – and you hoped for the best.

Success at the 2016 EVCOM Clarion Awards October 11, 2016

We were delighted to attend EVCOM's Clarion Awards on Friday 7th October, and were even more delighted to win recognition for two of our projects, against some very tough competition in the video production and branded content world.

Success with video - 5 things you MUST focus on September 07, 2016

If you’re new to commissioning video content, or you’re already using video but not achieving the results you’d hoped for, the following list might be useful. None of this is rocket science, but giving attention to each of these when generating your video campaigns will help you deliver better results, and help you demonstrate return on investment.

Video strategy; our work with Econsultancy August 02, 2016


Done in 60 seconds April 21, 2016

If you’re plugged into the zeitgeist, got your finger on the pulse, or have a teenage child that can be bothered to talk to you, you’ll perhaps already know that Instagram have increased the maximum duration of uploaded videos from 15 seconds to a full minute. But what does this mean? What does it ACTUALLY MEAN?

BB awarded Top 50 agency again April 04, 2016

For the 7th year in succession, we're delighted to have made it into the Televisual 'Top 50 UK production company' list, at number 29. Equally exciting is our placing of 9th in the peer poll, which is based on voting from other companies in our sector. There are over 3,000  agencies in the UK involved in video production and branded content, so it's great to be recognised by the industry's...

View-count vanity; the importance of analytics for video February 26, 2016

A couple of years ago I met the Marketing Manager of a petro-chemical company. He was very excited about a viral ‘success’ the company had achieved with one of their videos – almost 2 million views. But he was less ebullient when I asked him how that had translated into sales; in a nutshell, he had no idea.

Welcome to the Big Button blog

A collection of thoughts, ramblings, case studies, ideas, projects and news, live and direct from the Big Button brain.

If you'd like to receive updates from Big Button, please sign up below.

Recent Posts