How do I get stakeholder buy-in for my video project? September 03, 2018
Recently, I was speaking to a marketing manager who explained how she had amazing ideas for video content, but was struggling to persuade the right people in her organisation to make it happen. They were already using video, but it was considered a “nice to have” and was restricted to being played in the background at events. Other content — namely brochures — was still the preference.