Should we be using YouTube? November 24, 2017

 Summary
  • YouTube has massive potential but it’s important to understand its limitations.
  • YouTube is an advertising platform. It’s free to publish videos but they will promote other people's content to make money, which could mean taking your audience to someone else’s video — including your competitors.
  • Look at its features and use them to your advantage.
  • Use it alongside other channels such...

What exactly are you buying? How results-based video changes everything. May 24, 2017

We once lived in a state of blissful ignorance, where the only success metric was ‘does our client like the video we’ve made for them?’ If the answer was yes, we’d duplicate the video in the hundreds or thousands on VHS or DVD, and dispatch them to the target audience in a padded envelope.

360 video, and why you should have one. Or not. April 10, 2017

360 video has been around for quite a while, but as with anything ‘new-fangled’ it has taken some time to establish itself.

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