The pitfalls to avoid when creating video content February 14, 2020

Over the last 15 years we’ve seen it all when it comes to video.  As a result, we’ve been able to put together some useful tips on some of the more common pitfalls.

From painfully bad presenters to ‘over-branding’, there are 4 key things to be aware of:

  1. The awkward presenter: It seems obvious, but who is going to want to watch a presenter who looks everywhere but at the camera, shifts in their seat, mumbles and stumbles over their words?!  Nobody!
  2. Lack of on-screen messaging: Did you know that 85% of Facebook users watch videos with the sound off1?  So if you don’t reinforce the spoken word on-screen with subtitles or graphics, those viewers won’t take home any of the messaging you spent hours crafting (if they keep watching at all).
  3. Long intros: There is an art to getting the branding right on your videos, and long logo stings or introductions about your company are a big mistake! With under 8 seconds to gain the attention of your audience, you’d best ensure this vital time is packed with impact and key messages.
  4. Poor sound: For those who are listening to your video, poor sound quality is definitely a turn off.  Straining to hear what’s being said is asking for viewers to switch off. 

If you want to ensure your video content doesn’t turn off your audience completely, we strongly recommend you give consideration to these areas.

1. https://digiday.com/media/silent-world-facebook-video/

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