Insights from White Marble Consulting: New Podcast

"It's essential that video is integrated into an overall content strategy, rather than just standing alone. And the whole process needs to be mapped out."

As part of Big Button's continuing On The Button podcast series, Simon Crofts talks to Financial Services marketing expert and Managing Director of White Marble Consulting, Andrew Scott. 

Andrew talks about the specific challenges and nuances of marketing in the Financial Services sector, and how video can really help firms to stand out. He also reveals his secrets for making good video, and what he thinks the key trends are for 2022. Other topics include:

 - The challenges of addressing a niche audience
 - Consistency, and regularity of content production
 - Getting stakeholder buy-in
 - Using presenters/speakers who are comfortable on video
 - The importance of captions and subtitles
 - Agreeing criteria for success

The podcast is available via Spotify, Apple, or Google