With over 7 years’ experience working with leading Asset Managers, Big Button has created a white paper which looks at ways of measuring success in video marketing. Launched at one of the company's video strategy seminars in London, the paper provides valuable benchmarking data from a range of anonymised Asset Management sources, and has been produced in conjunction with video platform TwentyThree.
For many marketers in Asset Management, the success or failure of a video strategy or campaign is often judged anecdotally. By compiling and analysing this data, Big Button has provided clear sector comparisons which firms may benchmark against - providing reassurance that your strategy is successful, or generating important questions to help you improve results; the paper also includes qualitative analysis around best practice, and looks at the key features of high-performing content.
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