On Tuesday 21st April, Simon Crofts - Big Button’s Client Services Director - delivered a webinar entitled 5 things you can do NOW to make your B2B video marketing more effective.
Video views are up during the lockdown, so it makes sense to pay attention to your video strategy right away. The webinar was the first in a weekly series of four, so if you’d like to register for the next event click the link below:
You can also watch Part 1 here:
This week’s event was well attended, with representatives from a range of B2B sectors. The areas Simon covered included:
A solid brief - ensuring that you, the client, don’t write the creative! Concentrate on the right things (objectives etc), and allow your agency can exceed your expectation.
Secret weapon - a step up from a USP. It might be a person in the organisation who is respected, a new product, a unique perspective. Something to make your content stand out.
CTA (Calls to action) – when do you deploy these? And how many attendees are getting it wrong?!
Audience – keeping your audience in mind at all times when making content. It’s for them, not internal stakeholders (unless they are the audience!).