In the latest episode from Big Button's On the Button podcast series, Simon Crofts talks to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the advocacy programme, how she measures success, and the way in which video transcends most forms of measurement. She also shares an exciting insight into how she's measuring the influenced revenue created by her video content.
The podcast, and all of the others in the series, is available via Spotify, Google, and Apple.