PensionBee is the UK's most loved pension brand. Formed in 2014, they consolidate all your pensions into a single pot. They're motivated by the belief that money matters shouldn't be complicated and you should get all the information you need to make smart decisions for your financial wellbeing.
As a FinTech, PensionBee originally appealed to millennials but they wanted to expand and reach a 'mature' audience. We worked with PensionBee to produce customer stories, explainer videos and TV adverts to achieve this goal. It's working: since using video, conversion rates have increased by 15%.
In this short video testimonial, Jasper Martens, CMO, shares his experience of working with Big Button.