The resurgence of podcasts – the end for video?

With video having made all the headlines in recent years, some may consider podcasts to be a thing of the past – but that couldn’t be further from the truth.

The popularity of podcasts is growing rapidly, with a 58% increase in the number of people listening in the last two years. According to the BBC, 6 million people in the UK listen to a podcast each week, with many of those only joining the podcast re-revolution very recently.

The fact that you can listen to a podcast virtually anywhere makes them very attractive to those trying to learn something, or pass the time – whether on a long drive, out for a run, or sat in the office.

So does that mean the end of video? Of course not! It means more opportunity.

Many of the most popular podcasts also offer the option to watch accompanying video. Why not offer both? Joe Rogan was one of those that drove the current popularity of podcasts, with his show now downloaded over 16 million times per month. Alongside it though, is a live YouTube broadcast where his audience can watch the interviews take place. His YouTube channel has nearly 5 million subscribers.

By filming your podcast, you offer your audience two ways to consume your content; the audio-only podcast brings ease of consumption, whereas the addition of video provides a more immersive experience, allowing interaction and greater engagement.

Online video platforms such as Buto can automatically create podcast versions of your video, so it doesn’t take a lot of effort to get involved in this hugely popular phenomenon.

Simon Crofts
Client Services Director