As a multi award-winning expert in viral and social video, our Creative Director Simon Crofts is often called upon by the media to comment on high-profile video campaigns. Today, it was the turn of BBC Radio Humberside, who were responding to a recent award-winning digital marketing campaign by Beverly Racecourse.
In his interview, Simon succinctly highlights some of the myths - and the power - of viral video, in what becomes something of a tiny keynote speech on the subject! Well worth a listen for marketers and internal communicators who are interested in taking their branded content in a social/viral direction. You can listen to the clip here:
To schedule an initial call with Simon to discuss the next moves in your video strategy, click below:
