How do I use video to boost profits? October 12, 2018

At our regular hosted breakfast seminars, we often discuss whether video can be used to enhance actual sales, rather than just ‘create a buzz’ or boost brand awareness. Can it deliver real profit for the business?

Should we invest in Employee Generated Content? September 27, 2018

As I work for a video agency, my clients sometimes feel awkward when asking me how to go about shooting things themselves. They shouldn’t. More and more great content is being produced in-house by our clients; we recognise that, and consider it a strength as long as it sits within a clearly defined video strategy.

How do I get stakeholder buy-in for my video project? September 03, 2018

Recently, I was speaking to a marketing manager who explained how she had amazing ideas for video content, but was struggling to persuade the right people in her organisation to make it happen. They were already using video, but it was considered a “nice to have” and was restricted to being played in the background at events. Other content — namely brochures — was still the preference. 

How to brief your video agency August 20, 2018

When it comes to producing effective content, the right brief is critical. If the instructions are vague, unclear or simply asking for the wrong thing, there is a good chance you will get… the wrong thing.

Big Button is 15. Here are 15 reasons to work with us. June 26, 2018

  1. We’re 15 years old Don’t learn from your own mistakes, you can learn from ours! Whatever you’re trying to achieve with video, it’s likely we’ve already done it and we can bring that experience to your project. We’ve made well over 1,000 videos, delivered over 40 million organic YouTube hits for clients, and regularly demonstrate ROI from video for our clients.
  1. Award-winning Our videos have...

What makes a good recruitment video? March 22, 2018

Video is a powerful recruitment tool, as it’s a great way of showing why you're the right choice for someone’s next career move. However, it needs to reflect the quality and integrity of your brand;  a poorly produced video could have the opposite effect and give people a reason not to apply.

Why does my agency keep missing deadlines? March 07, 2018

I was running a course for digital marketers last month, and one of the attendees mentioned that their video agency constantly missed deadlines. That surprised me, as did the comments from others in the room who agreed that it was a common occurrence.

Webinar: how to measure success with video March 02, 2018

If you're interested in developing video within your organisation, or are doing so already, the key question is 'How do we know how we're doing? What does success look like?' 

What does Facebook's newsfeed update mean for me?  January 25, 2018

The much-publicised change in the Facebook algorithm - that chooses what we see in our newsfeeds - created panic when it was first announced. But is it all bad news for business?Apparently, Mark Zuckerberg has the best intentions. He believes that the greater good is served by nurturing communities, and that includes links between friends and family. He feels that too many posts from business...

What does success with video look like? January 03, 2018

There are many ways of measuring success with video. Typically, most people focus on the number of views their videos get, or softer metrics such as their colleagues saying they liked it or praise from their boss. But these don’t represent a return on investment — so how do you know what success looks like? 

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