Reducing business costs with video March 05, 2019

We’ve recently been involved in two global projects that have created impressive ROI just by creating amazing cost efficiencies.

Is User-Generated Content the future? January 10, 2019

An impressive array of video kit can be found in most offices, warehouses and work vehicles around the world — usually it’s a smart phone, but often these days it can be something a little more ambitious such as a tripod, external microphone or even a small drone. But does that mean we should all be commissioning our staff to shoot and edit their own films across the business?I’ve recently...

How do we tailor our video content for YouTube? December 17, 2018

When it’s done right, Google TrueView is a powerful way of reaching your audience. There are plenty of useful resources by YouTube on optimising your TrueView video content, including which metrics to use and how to keep a healthy account.

How do I use video to boost profits? October 12, 2018

At our regular hosted breakfast seminars, we often discuss whether video can be used to enhance actual sales, rather than just ‘create a buzz’ or boost brand awareness. Can it deliver real profit for the business?

Should we invest in Employee Generated Content? September 27, 2018

As I work for a video agency, my clients sometimes feel awkward when asking me how to go about shooting things themselves. They shouldn’t. More and more great content is being produced in-house by our clients; we recognise that, and consider it a strength as long as it sits within a clearly defined video strategy.

How do I get stakeholder buy-in for my video project? September 03, 2018

Recently, I was speaking to a marketing manager who explained how she had amazing ideas for video content, but was struggling to persuade the right people in her organisation to make it happen. They were already using video, but it was considered a “nice to have” and was restricted to being played in the background at events. Other content — namely brochures — was still the preference. 

How to brief your video agency August 20, 2018

When it comes to producing effective content, the right brief is critical. If the instructions are vague, unclear or simply asking for the wrong thing, there is a good chance you will get… the wrong thing.

Big Button is 15. Here are 15 reasons to work with us. June 26, 2018

  1. We’re 15 years old Don’t learn from your own mistakes, you can learn from ours! Whatever you’re trying to achieve with video, it’s likely we’ve already done it and we can bring that experience to your project. We’ve made well over 1,000 videos, delivered over 40 million organic YouTube hits for clients, and regularly demonstrate ROI from video for our clients.
  1. Award-winning Our videos have...

What makes a good recruitment video? March 22, 2018

Video is a powerful recruitment tool, as it’s a great way of showing why you're the right choice for someone’s next career move. However, it needs to reflect the quality and integrity of your brand;  a poorly produced video could have the opposite effect and give people a reason not to apply.

Why does my agency keep missing deadlines? March 07, 2018

I was running a course for digital marketers last month, and one of the attendees mentioned that their video agency constantly missed deadlines. That surprised me, as did the comments from others in the room who agreed that it was a common occurrence.

Welcome to the Big Button blog

A collection of thoughts, ramblings, case studies, ideas, projects and news, live and direct from the Big Button brain.

If you'd like to receive updates from Big Button, please sign up below.

Recent Posts