When and why to use a strategic video agency March 17, 2020

A strategic video agency is a video specialist that provides expertise in creative video and contemporary production techniques, but also adds strategy and delivery expertise to the mix.   

How to get started with video marketing March 12, 2020

The popularity of video marketing continues to rise due to both customer appetite for consuming video content, and the great returns for marketers through improved campaign performance.  

Our top 5 video recommendations to help you maximise results February 19, 2020

Over the last 15 years we’ve seen a huge amount of video content. And while video production and delivery has changed dramatically over the years, there are still certain aspects which we consider to be as essential for success today as they were back then.

The pitfalls to avoid when creating video content February 14, 2020

Over the last 15 years we’ve seen it all when it comes to video.  As a result, we’ve been able to put together some useful tips on some of the more common pitfalls.

Top 5 video consumption trends to influence your video marketing in 2020 January 22, 2020

In case you’ve not heard, video marketing is a must in 2020 as our recent blog post explored.

7 reasons why video marketing should be central to your 2020 digital strategy January 15, 2020

In 2019 85% of businesses used video as a marketing tool1, and it continues to grow in popularity year on year. If done right, video marketing is the strongest content marketing strategy a business can deploy. 

Why video 'views' aren’t really important June 25, 2019

Things have changed significantly over the last five years, but many are still rating the success (or failure) of their videos based on views.

The resurgence of podcasts – the end for video? April 25, 2019

With video having made all the headlines in recent years, some may consider podcasts to be a thing of the past – but that couldn’t be further from the truth.

Less is more - the 'key message' conundrum March 21, 2019

What is most important: a film’s overall objective, or its key messages?

Why accessible video matters March 14, 2019

One of the more positive current trends in branded video is accessibility. Beyond the worthy principle of making video content inclusive, there are a number of other reasons why adding captions and subtitles is worth doing:

Welcome to the Big Button blog

A collection of thoughts, ramblings, case studies, ideas, projects and news, live and direct from the Big Button brain.

If you'd like to receive updates from Big Button, please sign up below.

Recent Posts