The resurgence of podcasts – the end for video? April 25, 2019

With video having made all the headlines in recent years, some may consider podcasts to be a thing of the past – but that couldn’t be further from the truth.

Less is more - the 'key message' conundrum March 21, 2019

What is most important: a film’s overall objective, or its key messages?

Why accessible video matters March 14, 2019

One of the more positive current trends in branded video is accessibility. Beyond the worthy principle of making video content inclusive, there are a number of other reasons why adding captions and subtitles is worth doing:

Reducing business costs with video February 21, 2019

We’ve recently been involved in two global projects that have created impressive ROI just by creating amazing cost efficiencies.

Is User-Generated Content the future? January 10, 2019

An impressive array of video kit can be found in most offices, warehouses and work vehicles around the world — usually it’s a smart phone, but often these days it can be something a little more ambitious such as a tripod, external microphone or even a small drone. But does that mean we should all be commissioning our staff to shoot and edit their own films across the business?I’ve recently...

How do we tailor our video content for YouTube? December 17, 2018

When it’s done right, Google TrueView is a powerful way of reaching your audience. There are plenty of useful resources by YouTube on optimising your TrueView video content, including which metrics to use and how to keep a healthy account.

How do I use video to boost profits? October 12, 2018

At our regular hosted breakfast seminars, we often discuss whether video can be used to enhance actual sales, rather than just ‘create a buzz’ or boost brand awareness. Can it deliver real profit for the business?

Should we invest in Employee Generated Content? September 27, 2018

As I work for a video agency, my clients sometimes feel awkward when asking me how to go about shooting things themselves. They shouldn’t. More and more great content is being produced in-house by our clients; we recognise that, and consider it a strength as long as it sits within a clearly defined video strategy.

How do I get stakeholder buy-in for my video project? September 03, 2018

Recently, I was speaking to a marketing manager who explained how she had amazing ideas for video content, but was struggling to persuade the right people in her organisation to make it happen. They were already using video, but it was considered a “nice to have” and was restricted to being played in the background at events. Other content — namely brochures — was still the preference. 

How to brief your video agency August 20, 2018

When it comes to producing effective content, the right brief is critical. If the instructions are vague, unclear or simply asking for the wrong thing, there is a good chance you will get… the wrong thing.

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