Video is a powerful recruitment tool, as it’s a great way of showing why you're the right choice for someone’s next career move. However, it needs to reflect the quality and integrity of your brand; a poorly produced video could have the opposite effect and give people a reason not to apply.
I was running a course for digital marketers last month, and one of the attendees mentioned that their video agency constantly missed deadlines. That surprised me, as did the comments from others in the room who agreed that it was a common occurrence.
If you're interested in developing video within your organisation, or are doing so already, the key question is 'How do we know how we're doing? What does success look like?'
The much-publicised change in the Facebook algorithm - that chooses what we see in our newsfeeds - created panic when it was first announced. But is it all bad news for business?Apparently, Mark Zuckerberg has the best intentions. He believes that the greater good is served by nurturing communities, and that includes links between friends and family. He feels that too many posts from business...
There are many ways of measuring success with video. Typically, most people focus on the number of views their videos get, or softer metrics such as their colleagues saying they liked it or praise from their boss. But these don’t represent a return on investment — so how do you know what success looks like?
Once upon a time, flying a radio-controlled (RC) helicopter was hard. It’s why only a handful of hardened RC geeks tried it… including me. Today, flying a drone is significantly easier, so many unqualified people are taking to the skies without considering the consequences.
Time is of the essence when working on a video project. We are often asked, ‘how quickly can you make us a video?’ and we always do our best to accommodate even the most 'last-minute' requests.
When speaking to potential clients, the first question I’m usually asked is about the cost of video production. And while I don’t wish to be coy, it’s a tough question to answer without knowing some important details.
