In case you’ve not heard, video marketing is a must in 2020 as our recent blog post explored.
In 2019 85% of businesses used video as a marketing tool1, and it continues to grow in popularity year on year. If done right, video marketing is the strongest content marketing strategy a business...
Things have changed significantly over the last five years, but many are still rating the success (or failure) of their videos based on views.
With video having made all the headlines in recent years, some may consider podcasts to be a thing of the past – but that couldn’t be further from the truth.
What is most important: a film’s overall objective, or its key messages?
One of the more positive current trends in branded video is accessibility. Beyond the worthy principle of making video content inclusive, there are a number of other reasons why adding captions and...
We’ve recently been involved in two global projects that have created impressive ROI just by creating amazing cost efficiencies.
An impressive array of video kit can be found in most offices, warehouses and work vehicles around the world — usually it’s a smart phone, but often these days it can be something a little more...
When it’s done right, Google TrueView is a powerful way of reaching your audience. There are plenty of useful resources by YouTube on optimising your TrueView video content, including which metrics...
At our regular hosted breakfast seminars, we often discuss whether video can be used to enhance actual sales, rather than just ‘create a buzz’ or boost brand awareness. Can it deliver real profit for...
As I work for a video agency, my clients sometimes feel awkward when asking me how to go about shooting things themselves. They shouldn’t. More and more great content is being produced in-house by...
Recently, I was speaking to a marketing manager who explained how she had amazing ideas for video content, but was struggling to persuade the right people in her organisation to make it happen. They...