I’ve recently been running a series of webinars about using video more effectively for marketing (if you’re quick, you can sign up here for the next one).
Trends come and go but learning never goes out of fashion. In the past, teaching yourself new skills involved buying or borrowing books, or paying fees to a school or institution. Nowadays,...
A strategic video agency is a video specialist that provides expertise in creative video and contemporary production techniques, but also adds strategy and delivery expertise to the mix.
The popularity of video marketing continues to rise due to both customer appetite for consuming video content, and the great returns for marketers through improved campaign performance.
Over the last 15 years we’ve seen a huge amount of video content. And while video production and delivery has changed dramatically over the years, there are still certain aspects which we consider to...
Over the last 15 years we’ve seen it all when it comes to video. As a result, we’ve been able to put together some useful tips on some of the more common pitfalls.
In case you’ve not heard, video marketing is a must in 2020 as our recent blog post explored.
In 2019 85% of businesses used video as a marketing tool1, and it continues to grow in popularity year on year. If done right, video marketing is the strongest content marketing strategy a business...
Things have changed significantly over the last five years, but many are still rating the success (or failure) of their videos based on views.
With video having made all the headlines in recent years, some may consider podcasts to be a thing of the past – but that couldn’t be further from the truth.
What is most important: a film’s overall objective, or its key messages?
One of the more positive current trends in branded video is accessibility. Beyond the worthy principle of making video content inclusive, there are a number of other reasons why adding captions and...