Camera technology has changed considerably since I started working in the industry twenty years ago.  One of the most significant changes is the capability of mobile phones to shoot high quality video, including 4K and high frame rates (allowing for super slow-motion).  Does that mean we should all be using them to shoot our own branded content and corporate videos? The short answer is –...

 Summary

• YouTube has massive potential but it’s important to understand its limitations.
• YouTube is an advertising platform. It’s free to publish videos but they will promote other people's content to make money, which could mean taking your audience to someone else’s video — including your competitors.
• Look at its features and use them to your advantage.
• Use it alongside other channels such...

We once lived in a state of blissful ignorance, where the only success metric was ‘does our client like the video we’ve made for them?’ If the answer was yes, we’d duplicate the video in the hundreds or thousands on VHS or DVD, and dispatch them to the target audience in a padded envelope.

360 video has been around for quite a while, but as with anything ‘new-fangled’ it has taken some time to establish itself.

Everybody knows about the power of video to influence viewers and drive behavioural change – from wearing a seat belt to buying a product, video is the best way to reach and engage your audience.

Of course, you’d expect us to talk about the growth and success of video for business. But to prove that we’re not just making it up, we’re kicking off the year with some quite compelling stats about video from 2016, and some interesting predictions for 2017 (sourced from our friends at HubSpot):

If you spend hundreds of thousands, or even millions on branded content every year, you should be using a big marketing agency, right?

As a multi award-winning expert in viral and social video, our Creative Director Simon Crofts is often called upon by the media to comment on high-profile video campaigns. Today, it was the turn of BBC Radio Humberside, who were responding to a recent award-winning digital marketing campaign by Beverly Racecourse.

Last week we were delighted to host our final breakfast meeting of the year in conjunction with Communicate Magazine, and our friends at Buto. The theme of the discussion was video within Internal Communications, and attendees from some major brands joined us at The Anthologist in London,  including M&S, Tata Steel, BBC News, Coca-Cola European Partners and O2 to name a few.

It’s often useful to start with a tale about ‘the olden days’… You or your team decided to launch a marketing campaign, you agreed on the messaging, and either you or an agency came up with some creative ideas for a video which you conveyed to a ‘video production company’. The video went out – perhaps online, or even DVD if we’re going back further – and you hoped for the best.