Why video 'views' aren’t really important

Things have changed significantly over the last five years, but many are still rating the success (or failure) of their videos based on views.

by Simon Crofts  |  25 Jun 2019
The resurgence of podcasts – the end for video?

With video having made all the headlines in recent years, some may consider podcasts to be a thing of the past – but that couldn’t be further from the truth.

by Simon Crofts  |  25 Apr 2019
Less is more - the 'key message' conundrum

What is most important: a film’s overall objective, or its key messages?

by Simon Crofts  |  21 Mar 2019
Why accessible video matters

One of the more positive current trends in branded video is accessibility. Beyond the worthy principle of making video content inclusive, there are a number of other reasons why adding captions and...

by Sam Lewis  |  14 Mar 2019
Reducing business costs with video

We’ve recently been involved in two global projects that have created impressive ROI just by creating amazing cost efficiencies.

by Sam Lewis  |  21 Feb 2019
Is User-Generated Content the future?

An impressive array of video kit can be found in most offices, warehouses and work vehicles around the world — usually it’s a smart phone, but often these days it can be something a little more...

by Simon Crofts  |  10 Jan 2019
How do we tailor our video content for YouTube?

When it’s done right, Google TrueView is a powerful way of reaching your audience. There are plenty of useful resources by YouTube on optimising your TrueView video content, including which metrics...

by Sam Lewis  |  17 Dec 2018
How do I use video to boost profits?

At our regular hosted breakfast seminars, we often discuss whether video can be used to enhance actual sales, rather than just ‘create a buzz’ or boost brand awareness. Can it deliver real profit for...

by Simon Crofts  |  12 Oct 2018
Should we invest in Employee Generated Content?

As I work for a video agency, my clients sometimes feel awkward when asking me how to go about shooting things themselves. They shouldn’t. More and more great content is being produced in-house by...

by Simon Crofts  |  27 Sep 2018
How do I get stakeholder buy-in for my video project?

Recently, I was speaking to a marketing manager who explained how she had amazing ideas for video content, but was struggling to persuade the right people in her organisation to make it happen. They...

by Sam Lewis  |  03 Sep 2018
How to brief your video agency

When it comes to producing effective content, the right brief is critical. If the instructions are vague, unclear or simply asking for the wrong thing, there is a good chance you will get… the wrong...

by Simon Crofts  |  20 Aug 2018
Big Button is 15. Here are 15 reasons to work with us.
  1. We’re 15 years oldDon’t learn from your own mistakes, you can learn from ours! Whatever you’re trying to achieve with video, it’s likely we’ve already done it and we can bring that experience to...
by Mark Burgess  |  26 Jun 2018