Summary
- YouTube has massive potential but it’s important to understand its limitations.
- YouTube is an advertising platform. It’s free to publish videos but they will promote other people's content...
We once lived in a state of blissful ignorance, where the only success metric was ‘does our client like the video we’ve made for them?’ If the answer was yes, we’d duplicate the video in the hundreds...
360 video has been around for quite a while, but as with anything ‘new-fangled’ it has taken some time to establish itself.
Everybody knows about the power of video to influence viewers and drive behavioural change – from wearing a seat belt to buying a product, video is the best way to reach and engage your audience.
Of course, you’d expect us to talk about the growth and success of video for business. But to prove that we’re not just making it up, we’re kicking off the year with some quite compelling stats about...
If you spend hundreds of thousands, or even millions on branded content every year, you should be using a big marketing agency, right?
As a multi award-winning expert in viral and social video, our Creative Director Simon Crofts is often called upon by the media to comment on high-profile video campaigns. Today, it was the turn of...
Last week we were delighted to host our final breakfast meeting of the year in conjunction with Communicate Magazine, and our friends at Buto. The theme of the discussion was video within Internal...
It’s often useful to start with a tale about ‘the olden days’… You or your team decided to launch a marketing campaign, you agreed on the messaging, and either you or an agency came up with some...
We were delighted to attend EVCOM's Clarion Awards on Friday 7th October, and were even more delighted to win recognition for two of our projects, against some very tough competition in the video...
If you’re new to commissioning video content, or you’re already using video but not achieving the results you’d hoped for, the following list might be useful. None of this is rocket science, but...