An impressive array of video kit can be found in most offices, warehouses and work vehicles around the world — usually it’s a smart phone, but often these days it can be something a little more...
When it’s done right, Google TrueView is a powerful way of reaching your audience. There are plenty of useful resources by YouTube on optimising your TrueView video content, including which metrics...
At our regular hosted breakfast seminars, we often discuss whether video can be used to enhance actual sales, rather than just ‘create a buzz’ or boost brand awareness. Can it deliver real profit for...
As I work for a video agency, my clients sometimes feel awkward when asking me how to go about shooting things themselves. They shouldn’t. More and more great content is being produced in-house by...
Recently, I was speaking to a marketing manager who explained how she had amazing ideas for video content, but was struggling to persuade the right people in her organisation to make it happen. They...
When it comes to producing effective content, the right brief is critical. If the instructions are vague, unclear or simply asking for the wrong thing, there is a good chance you will get… the wrong...
- We’re 15 years oldDon’t learn from your own mistakes, you can learn from ours! Whatever you’re trying to achieve with video, it’s likely we’ve already done it and we can bring that experience to...
Video is a powerful recruitment tool, as it’s a great way of showing why you're the right choice for someone’s next career move. However, it needs to reflect the quality and integrity of your brand;...
I was running a course for digital marketers last month, and one of the attendees mentioned that their video agency constantly missed deadlines. That surprised me, as did the comments from others in...
If you're interested in developing video within your organisation, or are doing so already, the key question is 'How do we know how we're doing? What does success look like?'
The much-publicised change in the Facebook algorithm - that chooses what we see in our newsfeeds - created panic when it was first announced. But is it all bad news for business?Apparently, Mark...
There are many ways of measuring success with video. Typically, most people focus on the number of views their videos get, or softer metrics such as their colleagues saying they liked it or praise...