What does success with video look like?

There are many ways of measuring success with video. Typically, most people focus on the number of views their videos get, or softer metrics such as their colleagues saying they liked it or praise...

by Simon Crofts  |  03 Jan 2018
Should we use a drone in our video?

Once upon a time, flying a radio-controlled (RC) helicopter was hard. It’s why only a handful of hardened RC geeks tried it… including me. Today, flying a drone is significantly easier, so many...

by Simon Crofts  |  19 Dec 2017
How quickly can you produce a video?

Time is of the essence when working on a video project. We are often asked, ‘how quickly can you make us a video?’ and we always do our best to accommodate even the most 'last-minute' requests.

by Sam Lewis  |  07 Dec 2017
How much should I pay for video production?

When speaking to potential clients, the first question I’m usually asked is about the cost of video production. And while I don’t wish to be coy, it’s a tough question to answer without knowing...

by Sam Lewis  |  01 Dec 2017
Tips for filming with a smartphone Camera technology has changed considerably since I started working in the industry twenty years ago.  One of the most significant changes is the capability of mobile phones to shoot high quality...
by Sam Lewis  |  27 Nov 2017
Should we be using YouTube?
  • YouTube has massive potential but it’s important to understand its limitations.
  • YouTube is an advertising platform. It’s free to publish videos but they will promote other people's...
by Sam Lewis  |  24 Nov 2017
What exactly are you buying? How results-based video changes everything.

We once lived in a state of blissful ignorance, where the only success metric was ‘does our client like the video we’ve made for them?’ If the answer was yes, we’d duplicate the video in the...

by Mark Burgess  |  24 May 2017
360 video, and why you should have one. Or not.

360 video has been around for quite a while, but as with anything ‘new-fangled’ it has taken some time to establish itself.

by Mark Burgess  |  10 Apr 2017
How much does your video REALLY cost?

Everybody knows about the power of video to influence viewers and drive behavioural change – from wearing a seat belt to buying a product, video is the best way to reach and engage your audience.

by Mark Burgess  |  16 Mar 2017
Video 2017; the state of the nation

Of course, you’d expect us to talk about the growth and success of video for business. But to prove that we’re not just making it up, we’re kicking off the year with some quite compelling stats...

by Mark Burgess  |  24 Jan 2017
Fish and ponds

If you spend hundreds of thousands, or even millions on branded content every year, you should be using a big marketing agency, right?

by Simon Crofts  |  28 Nov 2016
Viral video ... on the radio

As a multi award-winning expert in viral and social video, our Creative Director Simon Crofts is often called upon by the media to comment on high-profile video campaigns. Today, it was the turn...

by Mark Burgess  |  25 Nov 2016