Blog

Tips for filming with a smartphone Camera technology has changed considerably since I started working in the industry twenty years ago.  One of the most significant changes is the capability of mobile phones to shoot high quality...
by Sam Lewis  |  27 Nov 2017
Should we be using YouTube?
 Summary
  • YouTube has massive potential but it’s important to understand its limitations.
  • YouTube is an advertising platform. It’s free to publish videos but they will promote other people's...
by Sam Lewis  |  24 Nov 2017
What exactly are you buying? How results-based video changes everything.

We once lived in a state of blissful ignorance, where the only success metric was ‘does our client like the video we’ve made for them?’ If the answer was yes, we’d duplicate the video in the...

by Mark Burgess  |  24 May 2017
360 video, and why you should have one. Or not.

360 video has been around for quite a while, but as with anything ‘new-fangled’ it has taken some time to establish itself.

by Mark Burgess  |  10 Apr 2017
How much does your video REALLY cost?

Everybody knows about the power of video to influence viewers and drive behavioural change – from wearing a seat belt to buying a product, video is the best way to reach and engage your audience.

by Mark Burgess  |  16 Mar 2017
Video 2017; the state of the nation

Of course, you’d expect us to talk about the growth and success of video for business. But to prove that we’re not just making it up, we’re kicking off the year with some quite compelling stats...

by Mark Burgess  |  24 Jan 2017
Fish and ponds

If you spend hundreds of thousands, or even millions on branded content every year, you should be using a big marketing agency, right?

by Simon Crofts  |  28 Nov 2016
Viral video ... on the radio

As a multi award-winning expert in viral and social video, our Creative Director Simon Crofts is often called upon by the media to comment on high-profile video campaigns. Today, it was the turn...

by Mark Burgess  |  25 Nov 2016
Internal Communications for breakfast

Last week we were delighted to host our final breakfast meeting of the year in conjunction with Communicate Magazine, and our friends at Buto. The theme of the discussion was video within Internal...

by Mark Burgess  |  21 Nov 2016
What is a ‘video strategy,' and why do I need one?

It’s often useful to start with a tale about ‘the olden days’… You or your team decided to launch a marketing campaign, you agreed on the messaging, and either you or an agency came up with some...

by Mark Burgess  |  31 Oct 2016
Success at the 2016 EVCOM Clarion Awards

We were delighted to attend EVCOM's Clarion Awards on Friday 7th October, and were even more delighted to win recognition for two of our projects, against some very tough competition in the video...

by Mark Burgess  |  11 Oct 2016
Success with video - 5 things you MUST focus on

If you’re new to commissioning video content, or you’re already using video but not achieving the results you’d hoped for, the following list might be useful. None of this is rocket science, but...

by Mark Burgess  |  07 Sep 2016