Blog

Our top 5 video recommendations to help you maximise results

Over the last 15 years we’ve seen a huge amount of video content. And while video production and delivery has changed dramatically over the years, there are still certain aspects which we consider...

by Mark Burgess  |  19 Feb 2020
The pitfalls to avoid when creating video content

Over the last 15 years we’ve seen it all when it comes to video.  As a result, we’ve been able to put together some useful tips on some of the more common pitfalls.

by Mark Burgess  |  14 Feb 2020
Top 5 video consumption trends to influence your video marketing in 2020

In case you’ve not heard, video marketing is a must in 2020 as our recent blog post explored.

by Mark Burgess  |  22 Jan 2020
7 reasons why video marketing should be central to your 2020 digital strategy

In 2019 85% of businesses used video as a marketing tool1, and it continues to grow in popularity year on year. If done right, video marketing is the strongest content marketing strategy a...

by Mark Burgess  |  15 Jan 2020
Why video 'views' aren’t really important

Things have changed significantly over the last five years, but many are still rating the success (or failure) of their videos based on views.

by Simon Crofts  |  25 Jun 2019
The resurgence of podcasts – the end for video?

With video having made all the headlines in recent years, some may consider podcasts to be a thing of the past – but that couldn’t be further from the truth.

by Simon Crofts  |  25 Apr 2019
Less is more - the 'key message' conundrum

What is most important: a film’s overall objective, or its key messages?

by Simon Crofts  |  21 Mar 2019
Why accessible video matters

One of the more positive current trends in branded video is accessibility. Beyond the worthy principle of making video content inclusive, there are a number of other reasons why adding captions...

by Sam Lewis  |  14 Mar 2019
Reducing business costs with video

We’ve recently been involved in two global projects that have created impressive ROI just by creating amazing cost efficiencies.

by Sam Lewis  |  21 Feb 2019
Is User-Generated Content the future?

An impressive array of video kit can be found in most offices, warehouses and work vehicles around the world — usually it’s a smart phone, but often these days it can be something a little more...

by Simon Crofts  |  10 Jan 2019
How do we tailor our video content for YouTube?

When it’s done right, Google TrueView is a powerful way of reaching your audience. There are plenty of useful resources by YouTube on optimising your TrueView video content, including which...

by Sam Lewis  |  17 Dec 2018
How do I use video to boost profits?

At our regular hosted breakfast seminars, we often discuss whether video can be used to enhance actual sales, rather than just ‘create a buzz’ or boost brand awareness. Can it deliver real profit...

by Simon Crofts  |  12 Oct 2018