Blog

Is your user-generated content good enough?

We recently ran a webinar designed to help people improve the quality of the user-generated content (UGC) they are creating within their organisation. As filming with crews has been a challenge...

by Simon Crofts  |  08 Jun 2020
Has video marketing changed forever?

I recently watched a webinar by a respected marketeer who insists things won’t change in the world of marketing after the COVID pandemic. He made some compelling arguments about how we’re wired to...

by Simon Crofts  |  27 May 2020
Creativity during the lockdown

Most of the creative industry has been hit incredibly hard by the pandemic lockdown, and it’s not an overstatement to say that our sector changed forever (along with the rest of the world) 2 months...

by Simon Crofts  |  22 May 2020
How to get the most from your video agency - without using a crew

COVID-19 has disrupted TV and video production in a number of ways. Beyond the obvious restrictions to filming on location and postponed projects, there’s a greater urgency to deliver timely content...

by Sam Lewis  |  20 May 2020
5 things you can do NOW to make your video marketing more effective

I’ve recently been running a series of webinars about using video more effectively for marketing (if you’re quick, you can sign up here for the next one).

by Simon Crofts  |  04 May 2020
Now is the time to invest in online learning video content

Trends come and go but learning never goes out of fashion. In the past, teaching yourself new skills involved buying or borrowing books, or paying fees to a school or institution. Nowadays,...

by Sam Lewis  |  16 Apr 2020
When and why to use a strategic video agency

A strategic video agency is a video specialist that provides expertise in creative video and contemporary production techniques, but also adds strategy and delivery expertise to the mix.   

by Mark Burgess  |  17 Mar 2020
How to get started with video marketing

The popularity of video marketing continues to rise due to both customer appetite for consuming video content, and the great returns for marketers through improved campaign performance.  

by Mark Burgess  |  12 Mar 2020
Our top 5 video recommendations to help you maximise results

Over the last 15 years we’ve seen a huge amount of video content. And while video production and delivery has changed dramatically over the years, there are still certain aspects which we consider to...

by Mark Burgess  |  19 Feb 2020
The pitfalls to avoid when creating video content

Over the last 15 years we’ve seen it all when it comes to video.  As a result, we’ve been able to put together some useful tips on some of the more common pitfalls.

by Mark Burgess  |  14 Feb 2020
Top 5 video consumption trends to influence your video marketing in 2020

In case you’ve not heard, video marketing is a must in 2020 as our recent blog post explored.

by Mark Burgess  |  22 Jan 2020
7 reasons why video marketing should be central to your 2020 digital strategy

In 2019 85% of businesses used video as a marketing tool1, and it continues to grow in popularity year on year. If done right, video marketing is the strongest content marketing strategy a business...

by Mark Burgess  |  15 Jan 2020