In case you’ve not heard, video marketing is a must in 2020 as our recent blog post explored.
In 2019 85% of businesses used video as a marketing tool1, and it continues to grow in popularity year on year. If done right, video marketing is the strongest content marketing strategy a business can deploy.
Why video 'views' aren’t really important June 25, 2019
Things have changed significantly over the last five years, but many are still rating the success (or failure) of their videos based on views.
The resurgence of podcasts – the end for video? April 25, 2019
With video having made all the headlines in recent years, some may consider podcasts to be a thing of the past – but that couldn’t be further from the truth.
Less is more - the 'key message' conundrum March 21, 2019
What is most important: a film’s overall objective, or its key messages?
Why accessible video matters March 14, 2019
One of the more positive current trends in branded video is accessibility. Beyond the worthy principle of making video content inclusive, there are a number of other reasons why adding captions and subtitles is worth doing:
Reducing business costs with video February 21, 2019
We’ve recently been involved in two global projects that have created impressive ROI just by creating amazing cost efficiencies.
Is User-Generated Content the future? January 10, 2019
An impressive array of video kit can be found in most offices, warehouses and work vehicles around the world — usually it’s a smart phone, but often these days it can be something a little more ambitious such as a tripod, external microphone or even a small drone. But does that mean we should all be commissioning our staff to shoot and edit their own films across the business?I’ve recently...
How do we tailor our video content for YouTube? December 17, 2018
How do I use video to boost profits? October 12, 2018
At our regular hosted breakfast seminars, we often discuss whether video can be used to enhance actual sales, rather than just ‘create a buzz’ or boost brand awareness. Can it deliver real profit for the business?