The location used for the backdrop of a video can have a huge impact on the look, mood, feel, tone, and style of a film. It can make or break a story. Get the location wrong, and the messaging can...
You’ve worked with a strategic creative agency to create a fantastic new video. You’re ready to publish it across your platforms, and you can’t wait to share it with the world. After bringing an idea...
Big Button celebrates its 20th anniversary this year, and while we’ve been working internationally since our very first large-scale project (Motorola at CeBit in Hanover, 2004), it’s only in the last...
Is video the most effective form of content marketing?As a strategic video agency, it could certainly be argued that Big Button might be a little biased on this subject 😉 We’ve been preaching about...
M-I-C, K-E-Y, M-O-U-S-E. Animation is memorable, isn’t it. There is something about the form that makes a quick and lasting impact, which is rather useful in the world of marketing and communications.
At Big Button finance is one of the key verticals that we serve. We choose to specialise in the sector because we’re passionate about the opportunities for great communication, and after many years...
At Big Button we’re lucky enough to work on a huge range of video projects all over the world. The films can take many forms, from simple animation to complex dramas and countless options in between....
Budget, creative direction and audience engagement are of course hugely important factors when making films, but it’s the health and safety of all those involved with the production that is our...
Producing high quality, effective video content can involve a significant investment, so it’s essential to ensure you get the best results.
Many marketers think that YouTube is the right place to present their videos, but it depends on the objective. YouTube has a large audience, which means that it is easy to get ranked and to have your...
Measuring the effectiveness of video is finally becoming a priority for some marketers and communicators, but it’s taken a long time to get to this point - and we’ve still got a long way to go (11%...
An issue that never seems to get resolved in the world of video for marketing and internal comms is that of optimum duration. Lately, the trend has been to create shorter content, with some films...