How to brief your video agency May 01, 2018

When it comes to producing effective content, the right brief is critical. If the instructions are vague, unclear or simply asking for the wrong thing, there is a good chance you will get… the wrong thing.

What makes a good recruitment video? March 22, 2018

Video is a powerful recruitment tool, as it’s a great way of showing why you're the right choice for someone’s next career move. However, it needs to reflect the quality and integrity of your brand;  a poorly produced video could have the opposite effect and give people a reason not to apply.

Why does my agency keep missing deadlines? March 07, 2018

I was running a course for digital marketers last month, and one of the attendees mentioned that their video agency constantly missed deadlines. That surprised me, as did the comments from others in the room who agreed that it was a common occurrence.

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