What does Facebook's newsfeed update mean for me?  January 25, 2018

The much-publicised change in the Facebook algorithm - that chooses what we see in our newsfeeds - created panic when it was first announced. But is it all bad news for business?Apparently, Mark Zuckerberg has the best intentions. He believes that the greater good is served by nurturing communities, and that includes links between friends and family. He feels that too many posts from business...

What does success with video look like? January 03, 2018

There are many ways of measuring success with video. Typically, most people focus on the number of views their videos get, or softer metrics such as their colleagues saying they liked it or praise from their boss. But these don’t represent a return on investment — so how do you know what success looks like? 

Should we use a drone in our video? December 19, 2017

Once upon a time, flying a radio-controlled (RC) helicopter was hard. It’s why only a handful of hardened RC geeks tried it… including me. Today, flying a drone is significantly easier, so many unqualified people are taking to the skies without considering the consequences. 

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