COVID-19 has disrupted TV and video production in a number of ways. Beyond the obvious restrictions to filming on location and postponed projects, there’s a greater urgency to deliver timely content and a shift in marketing and comms priorities.
I’ve recently been running a series of webinars about using video more effectively for marketing (if you’re quick, you can sign up here for the next one).
Now is the time to invest in online learning video content April 16, 2020
Trends come and go but learning never goes out of fashion. In the past, teaching yourself new skills involved buying or borrowing books, or paying fees to a school or institution. Nowadays, everything you ever wanted to learn is online — and its big business. According to Research and Markets, revenues from eLearning are expected to reach $325 billion by 2025.
When and why to use a strategic video agency March 17, 2020
A strategic video agency is a video specialist that provides expertise in creative video and contemporary production techniques, but also adds strategy and delivery expertise to the mix.
How to get started with video marketing March 12, 2020
The popularity of video marketing continues to rise due to both customer appetite for consuming video content, and the great returns for marketers through improved campaign performance.
Our top 5 video recommendations to help you maximise results February 19, 2020
Over the last 15 years we’ve seen a huge amount of video content. And while video production and delivery has changed dramatically over the years, there are still certain aspects which we consider to be as essential for success today as they were back then.
The pitfalls to avoid when creating video content February 14, 2020
Over the last 15 years we’ve seen it all when it comes to video. As a result, we’ve been able to put together some useful tips on some of the more common pitfalls.
In case you’ve not heard, video marketing is a must in 2020 as our recent blog post explored.
In 2019 85% of businesses used video as a marketing tool1, and it continues to grow in popularity year on year. If done right, video marketing is the strongest content marketing strategy a business can deploy.
Why video 'views' aren’t really important June 25, 2019
Things have changed significantly over the last five years, but many are still rating the success (or failure) of their videos based on views.