The changing face of video; trends for 2021 January 27, 2021

At Big Button we’ve been extremely busy over the last 12 months, something  which we’re extremely grateful for under these difficult circumstances. It’s meant that the ‘new normal’ (Covid cliché alert!) has become just that – and very quickly. Clients in all of our key verticals settled rapidly into the various new ways of working, and for those with whom we work regularly it’s been full steam...

Is your user-generated content good enough? June 08, 2020

We recently ran a webinar designed to help people improve the quality of the user-generated content (UGC) they are creating within their organisation. As filming with crews has been a challenge during the lockdown, the webinar proved extremely popular, with great levels of engagement and interaction from attendees.

Has video marketing changed forever? May 27, 2020

I recently watched a webinar by a respected marketeer who insists things won’t change in the world of marketing after the COVID pandemic. He made some compelling arguments about how we’re wired to operate in a particular way, but even so, I’m certain things will change, especially with video.

Creativity during the lockdown May 22, 2020

Most of the creative industry has been hit incredibly hard by the pandemic lockdown, and it’s not an overstatement to say that our sector changed forever (along with the rest of the world) 2 months ago. There were immediate changes, with the most significant being the cessation of almost all filming by professional film crews. The industry has adapted incredibly well over the last couple of...

How to get the most from your video agency - without using a crew May 20, 2020

COVID-19 has disrupted TV and video production in a number of ways. Beyond the obvious restrictions to filming on location and postponed projects, there’s a greater urgency to deliver timely content and a shift in marketing and comms priorities.

5 things you can do NOW to make your video marketing more effective May 04, 2020

I’ve recently been running a series of webinars about using video more effectively for marketing (if you’re quick, you can sign up here for the next one).

Now is the time to invest in online learning video content April 16, 2020

Trends come and go but learning never goes out of fashion. In the past, teaching yourself new skills involved buying or borrowing books, or paying fees to a school or institution. Nowadays, everything you ever wanted to learn is online — and its big business. According to Research and Markets, revenues from eLearning are expected to reach $325 billion by 2025.

When and why to use a strategic video agency March 17, 2020

A strategic video agency is a video specialist that provides expertise in creative video and contemporary production techniques, but also adds strategy and delivery expertise to the mix.   

How to get started with video marketing March 12, 2020

The popularity of video marketing continues to rise due to both customer appetite for consuming video content, and the great returns for marketers through improved campaign performance.  

Our top 5 video recommendations to help you maximise results February 19, 2020

Over the last 15 years we’ve seen a huge amount of video content. And while video production and delivery has changed dramatically over the years, there are still certain aspects which we consider to be as essential for success today as they were back then.

The pitfalls to avoid when creating video content February 14, 2020

Over the last 15 years we’ve seen it all when it comes to video.  As a result, we’ve been able to put together some useful tips on some of the more common pitfalls.

Top 5 video consumption trends to influence your video marketing in 2020 January 22, 2020

In case you’ve not heard, video marketing is a must in 2020 as our recent blog post explored.

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