Should we use a drone in our video? December 19, 2017

Once upon a time, flying a radio-controlled (RC) helicopter was hard. It’s why only a handful of hardened RC geeks tried it… including me. Today, flying a drone is significantly easier, so many unqualified people are taking to the skies without considering the consequences. 

How quickly can you produce a video? December 07, 2017

Time is of the essence when working on a video project. We are often asked, ‘how quickly can you make us a video?’ and we always do our best to accommodate even the most 'last-minute' requests.

How much should I pay for video production? December 01, 2017

When speaking to potential clients, the first question I’m usually asked is about the cost of video production. And while I don’t wish to be coy, it’s a tough question to answer without knowing some important details.

Tips for filming with a smartphone November 27, 2017

Camera technology has changed considerably since I started working in the industry twenty years ago.  One of the most significant changes is the capability of mobile phones to shoot high quality video, including 4K and high frame rates (allowing for super slow-motion).  Does that mean we should all be using them to shoot our own branded content and corporate videos? The short answer is –...

Should we be using YouTube? November 24, 2017

 Summary
  • YouTube has massive potential but it’s important to understand its limitations.
  • YouTube is an advertising platform. It’s free to publish videos but they will promote other people's content to make money, which could mean taking your audience to someone else’s video — including your competitors.
  • Look at its features and use them to your advantage.
  • Use it alongside other channels such...

What exactly are you buying? How results-based video changes everything. May 24, 2017

We once lived in a state of blissful ignorance, where the only success metric was ‘does our client like the video we’ve made for them?’ If the answer was yes, we’d duplicate the video in the hundreds or thousands on VHS or DVD, and dispatch them to the target audience in a padded envelope.

360 video, and why you should have one. Or not. April 10, 2017

360 video has been around for quite a while, but as with anything ‘new-fangled’ it has taken some time to establish itself.

How much does your video REALLY cost? March 16, 2017

Everybody knows about the power of video to influence viewers and drive behavioural change – from wearing a seat belt to buying a product, video is the best way to reach and engage your audience.

Video 2017; the state of the nation January 24, 2017

Of course, you’d expect us to talk about the growth and success of video for business. But to prove that we’re not just making it up, we’re kicking off the year with some quite compelling stats about video from 2016, and some interesting predictions for 2017 (sourced from our friends at HubSpot):

Fish and ponds November 28, 2016

If you spend hundreds of thousands, or even millions on branded content every year, you should be using a big marketing agency, right?

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